HUB Footwear

Connecting worlds with each other. That's exactly what HUB has been doing since the very first sneaker. Former tennis pro Huub van Boeckel started HUB in 2004. He took the inspiration for a new sneaker from his tennis shoes. He combined the comfort of a tennis shoe with the design for his ultimate sneaker. With a Z-stitch as a symbol of this connection.

All over the world, lifestyles and cultures come together, people talk to each other and inspiring ideas and creations are born. The name HUB is an ode to the places where these lifestyles meet, connect and merge.

HUB is not a person. Not a man or a woman. HUB is a group of friends. Free-spirited and appreciative of each person's unique talent.

“HUB: AN ODE TO THE PLACES WHERE WE MEET”