Babolat

Founded in 1875 in Lyon, France, Babolat is the oldest international brand specializing in racquet sports. With over 150 years of experience and on-the-ground game observation, staying as close as possible to the players, Babolat has developed expertise that allows it to determine the best options and adjustments for all its products. Always with the same goal in mind: to provide tennis, badminton, and padel enthusiasts with equipment that enhances both enjoyment and performance, transmitting the full power of the game to them.

Stringing at the origin
Strings are often called “the engine of the racquet”: they account for 50% of a racquet’s performance and are essential for a perfect shot. Strings are also where Babolat began—creating the first natural gut strings for tennis and badminton racquets in 1875, at the same time as the invention of these two sports. From that moment on, the history of Babolat has been closely intertwined with that of racquet sports, with expertise that has continued to grow and improve alongside advancements in technology and string knowledge.

Player and game observation as a guiding principle
Observing players. Listening to them. Talking with coaches. Identifying needs and anticipating them. In order to evolve, improve, and move forward, Babolat stays in constant contact with players—children, amateurs, recreational players... and champions. Babolat has built a global network of clubs, tournaments, academies, laboratories, coaches, and players to stay as close as possible to the field and to the evolution of the game. Always staying close to the court and to the players is the key to driving performance.

Innovating and forming partnerships to be better
Sport is a constant drive to surpass oneself. That’s why Babolat innovates—to enable every player to improve their performance and increase their enjoyment of the game. A culture of partnership is at the heart of the brand’s DNA, in order to provide players with the best possible solutions and meet their needs. Babolat often plays doubles to help move the game forward: with Michelin to develop shoes, with the aerospace industry to enhance racquet frame performance, with Wimbledon as an official supplier, with Club Med for a more playful approach to sport... These are just a few examples, and they make Babolat a benchmark in every racquet sport.