CYCLEUR de LUXE is a Belgian lifestyle brand with deep roots in Belgian cycling culture, best known for its signature footwear. Since launching our first original Belgian-designed sneaker in 2011, footwear has remained the core of our business — refined leather sneakers, lightweight athleisure styles and designer silhouettes worn by more than 1.5 million Benelux consumers. Footwear is where our story began, and it remains our strongest category today.

Built on this foundation, CYCLEUR de LUXE has evolved into a complete vélo-couture universe. Alongside our footwear, we create a premium textile line crafted with the same clarity and identity: knitwear made from blends of mohair, angora, merino wool, cashmere, alpaca and premium cotton, men’s T-shirts with cycling-inspired graphics, tailored overshirts, soft sweatwear and lightweight outerwear. Each textile piece is designed to complement and elevate our footwear collections.

All products are designed in Belgium and produced mainly in Portugal, Asia and India, combining clean silhouettes, subtle geometry and refined craftsmanship inspired by Belgian cycling culture. Today, CYCLEUR de LUXE is available in over 500 retailers across the Benelux and beyond.

At the heart of our brand is CYCLEUR de LUXE Vélo-Couture — contemporary, casual, athleisure and vintage-inspired design that has resonated with millions since 2012. From this universe, our focused sublabels offer retailers a clear structure tailored to specific consumer groups and distribution channels:

• 727 CYCLEUR de LUXE (Women’s Line)
Minimalistic, design-driven leather sneakers and refined apparel created exclusively for women — premium knitwear, outerwear and contemporary silhouettes.

• CYCLEUR: Casual men’s leather footwear complemented by comfortable knitwear and sport/casual apparel.

• CYCLEUR DLX: Lightweight, cushioning athleisure footwear — a favourite for active consumers and the perfect choice for post-sport comfort.

• Maison C by CYCLEUR de LUXE (Men & Women): Designer footwear for stylish moments — moccasins, lace shoes, booties and boots for both men and women, crafted in elevated materials with modern silhouettes.

• CDLX by CYCLEUR de LUXE:A contemporary leather sneaker line designed for athletes and sport-inspired consumers.

• Re>CYCLEUR: Eco-conscious footwear made from responsible, sustainable materials for the conscious customer.

Across all categories, our philosophy remains the same: refined design, lightweight comfort and a modern aesthetic shaped by Belgian cycling culture. Whether through footwear — our core — or our premium textile collections, CYCLEUR de LUXE brings cycling-inspired style into contemporary life.

Vélo-couture is our signature.