Italy, 1972. Deep in the hills of Urbania, lies The Valley of Jeans. In this remote little place, where denim was once crafted for the entire world, Maurizio and Isabella open one of the very first denim factories. Passion for craftmanship and beautiful jeans comes to life when Maurizio decides to name the brand after the love of his life, Isabella Garcia.

In 1977, Dutch entrepeneurs began importing their jeans. Their shared passion for jeans started a friendship, which turned into a partnership and eventually created Garcia. A brand born in Italy and raised in The Netherlands.

We design men's, women's and teens' wear that blends Italian aesthetic with Dutch casual coolness. Jeans is in our DNA - it's the foundation of everything we do. Our collections are made to pair effortlessly with jeans, offering modern style, confidence and bold playfulness that makes you feel good, every day and for every occasion.