We were founded in Copenhagen in 2011 by two friends from different worlds: one from the city, one from the suburbs. We didn’t have much. No experience, no contacts, and no designers. What we did have was a lot of belief and a few white tees with patches we’d sewn on ourselves. So, we got to work.

Six years and a few hundred retailers later, we introduced our first kids collection in 2017. Our founders’ children fronted the first campaign, setting the tone for a line we’re proud to put on our own kids.

We take the same mix of Ivy League prep, streetball energy, and vintage sportswear in our men’s range and scale it down for smaller explorers. Think varsities with check shirts, a cap, and a printed loose fit jersey.

Four collections land each year for ages 3 to 14, each one carrying over favourites from the main line and resizing them with a focus on easy yet sharp looks and comfort.