The story of Les Deux began in Copenhagen in 2011

When a law student from the suburbs met a creative guy with roots from abroad in one of the city’s bars. As the Two began talking, one noticed the other’s T-shirt: plain white with military patches sewn on by hand.

This Danish brand is created and based on a friendship between two friends from two different cultures. United in the belief that difference provides strength.
Two contrasts met – preppy and urban, creative and entrepreneur – and the Two warmed to their plan, settling on the ambitious goal of becoming one of the world’s most impactful lifestyle brands.  

When a law student from the suburbs met a creative guy with roots from abroad in one of the city’s bars. As the Two began talking, one noticed the other’s T-shirt: plain white with military patches sewn on by hand.

This Danish brand is created and based on a friendship between two friends from two different cultures. United in the belief that difference provides strength.
Two contrasts met – preppy and urban, creative and entrepreneur – and the Two warmed to their plan, settling on the ambitious goal of becoming one of the world’s most impactful lifestyle brands.  

We’re inspired by people, by inclusive groups that welcome everyone, and by those who build each other up. Whether it’s a tight-knit basketball group in Paris, or the small moments where complete strangers help each other out, we find our creativity from the heart, passion, and hard work that we see all around us every day.

Through hard work, dedication, and determination, we can impact those who haven’t had the same opportunities as us through our Legacy program.

Our goal is to have a Legacy project running in every single community we have a connection to. To us, this is as important as building that T-shirt into a brand was.