Our Story

Fashion is a funny thing. The word implies constant change – always moving on to the next big thing, the next trend and the next look. That’s not Morris. We prefer the word curious – and as a brand, you could say that we’re style curious. Marrying the past with the future unknown. But let’s start from the beginning.

A rebel of tradition

Back when Morris was founded, in the midst of fast-moving fashion and Scandinavian minimalism, Morris praised the classic fashion in a new manner. Our hearts beat for colour and British prep. Our eyes constantly scan the globe for inspiration, cherrypicking bold, new ideas by rebels and style heritage from all over the world. Knowing the craft, the rules and when to break them. We marry the past with the future unknown. A wardrobe made to be exstended, never replaced. A rebel of tradition, that's Morris