Reset is committed to expanding the world of the modern explorer by creating products and stories that inspire people to step outside. We believe that spending time outdoors and exploring new environments gives us the energy and inspiration to elevate our everyday lives.

Reset delivers protection and smart design for every urban explorer, equipping them daily with the best gear to adapt to constantly changing conditions. Our products are designed for cold, wind, rain, and sunshine — optimized for real life and inspired by the people who genuinely wear them. Every Reset story and every Reset product is thoughtfully developed with a clear purpose, taking into account the elements and the diversity of urban environments.

We are constantly on the move and draw inspiration from cities around the world. Each season, we shift our focus to a new inspiring city that shapes the direction of the collection. We explore distinctive districts and vibrant neighborhoods, translating their character into seasonal colors, materials, and product designs.

We have identified a range of key activities that reflect the moments and experiences for which we create our products and content.