Riffle Amsterdam

Guest exhibitor at PREVIEW KIDS | 15.06.26

Riffle Amsterdam

Riffle stands for ripple, rustling, natural, shallow, dreamy, sweet, naughty and willful. With the collections of Riffle we open all senses and stare at the earth, water and air.

Treasures can be small animals, stones or old coins. A fish that shoots away in an aquatic plant or a bird that spreads its wings for the first time. We seek happiness in quirky and funny creatures.

We can feel everything around us, even with our eyes closed. Wind, grass, sand. A natural palette of powdery colors in combination with a powerhouse, such as the shiny gold of a sunset or the dark blue of a swirling winter air.

The first Riffle collection is characterized by baggy pants, suits and sweaters in combination with shorts or skirts. And everything is made with airy fabrics that drape smoothly and sit comfortably. Freedom of movement is the basis......a riffle only occurs from motion.

The story behind Riffle Amsterdam
Riffle germinated without anyone knowing about it. After 20 years of building the Snoozebaby brand with great dedication and passion, it was time for a new challenge.

I found the choice for collection in clothing very interesting and varied because you can build a collection from scratch within a theme every season. The dynamics are very different, but after two seasons we were completely in it.

We try to think from a baby's perspective and make sure they always have freedom of movement whilst looking very attractive. We sometimes repeat certain fabrics that have worked very well in a previous season to emphasize the brand's identity and stability.

The sizes are from 50 to 128 and our brand is GOTS certified. In addition, we only produce what has been ordered to prevent over production in this way and do not sell through our own website. All traffic should go to our boutiques. We are sold in a number of stores in our home market Holland and throughout a wide range of boutiques via our agents in USA, Spain, Belgium & Australia.

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General contact details

Cruquiusweg 96E

1019 AJ, Amsterdam

The Netherlands

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