WAIR.ai

WAIR develops shared AI solutions for fashion and lifestyle retailers and brands, enabling them to make better decisions around inventory (Wallie), merchandise planning (Whoopie) and product content (Suzie). The technology integrates seamlessly with existing systems and transforms sales, inventory and product data into intelligent insights and actionable recommendations. These AI agents significantly improve the return on inventory, both in retailers’ own stores and across external retail shop floors through vertical managed inventory (VMI).

WAIR’s AI Super Agents are not designed to replace retail teams. Instead, they act as digital colleagues. They take over time-consuming operational tasks, identify opportunities and provide recommendations, while planners, merchandisers and other retail professionals always remain in control.

WAIR was founded in 2023 by people with hands-on fashion retail experience, based on the belief that advanced AI technology should be both accessible and practical for retailers and brands. Today, WAIR helps fashion and lifestyle companies get inventory to the right place, improve forecast accuracy, automate processes and reduce waste caused by overstock and markdowns.

Specifically developed for apparel, footwear and sportswear

Retailing apparel, sporting goods and footwear is complex and often high-risk. Demand varies by store, size, SKU, season and region, while trends and consumer behaviour are constantly changing. WAIR combines deep retail expertise with AI to translate this complexity into concrete, immediately actionable recommendations.

WAIR’s technology analyses sales, inventory, product and promotional data across all participating locations and adapts to the specific situation of each individual retailer. This enables teams to respond faster to demand, reduce lost sales, make better use of available inventory and sell more products at full price.

WAIR’s AI Super Agents

1. Suzie: the Content Creator

Suzie transforms raw product information and images into publication-ready product content. The AI agent enriches product data and creates fully SEO-optimised product descriptions in more than 120 languages, tailored to the desired tone of voice. This enables retailers and brands to publish products online faster, more consistently and at greater scale.

2. Whoopie: the Pre-Season Planner

Whoopie helps planning teams translate commercial strategy into actionable buying and financial plans. The AI agent supports decisions on what to buy, in what quantities and when. At the same time, Whoopie identifies potential deviations at an early stage, enabling teams to take corrective action before performance falls behind plan.

3. Wallie: the In-Season Allocator

Wallie ensures that the right product is available at the right place, at the right time and in the right quantity. This AI agent supports initial inventory allocation, in-season replenishment and the redistribution of inventory between locations when stock becomes scarce. This enables retailers to respond more effectively to local demand while reducing both residual inventory and lost sales.

Why choose WAIR?

WAIR combines deep fashion retail expertise with advanced AI and forecasting technology. Its solutions integrate with existing ERP, POS, e-commerce and BI systems, allowing retailers to continue using their current IT landscape.

Teams determine which decisions can be executed automatically and which actions require human approval. This allows retailers to introduce AI into their organisation step by step, while keeping commercial strategy and final decision-making firmly in the hands of their own people.

The result: better product availability, less overstock, more accurate forecasting and more time for retail teams to focus on assortment, commercial performance and strategy.

Some references:

• Steve Madden (wholesale & retail in footwear)

• JD Sports (retailer in sportswear)

• OFM. (retail & wholesale in men’s fashion and footwear)

• Berden (retailer in fashion & home)

• OMODA (retailer in fashion and footwear)

• Deurlinger (retailer in footwear)

• Purdey (retailer in women's fashion)

• DK Company (wholesale & retail in fashion)

• CasaModa (wholesaler in fashion)

• DAKA Sports (retailer in sportswear) 

• Shoeby (retail & wholesale in fashion)