The brand develops modern sneakers for people who spend a lot of time standing and walking every day and combines comfort, functionality, and style in a shoe that effortlessly moves with an active lifestyle.

The name Clove originates from the American medical sector, where a C with a dash represents prescription medication. Within the brand, this symbol
stands for "developed with love." This philosophy still forms the core of Clove: creating products with attention, care, and a focus on the user.
The personal motivation behind the brand stems from the story of founder Joe Ammon, who witnessed firsthand the importance of good support during long, intense days.

From that experience, the idea arose to develop a shoe that is not only comfortable but also resistant to daily use and designed for long-lasting performance. Therefore, Clove developed a sneaker that provides support for frequent standing and walking, is easy to clean, and offers comfort from morning to night. In collaboration with professionals and designers, a shoe was created that matches the pace and demands of everyday life.
What began as a functional solution quickly grew into a broader movement. In the United States, Clove has become a popular everyday shoe,
worn both at work and in other places. The brand bridges the gap between performance and lifestyle, demonstrating that comfort and style are a natural fit.

With a strong focus on research and extensive testing with experts, Clove positions itself as a brand that looks beyond design. The result is a well-thought-out sneaker that responds to the real needs of people who are on the move all day.

Clove was present at PREVIEW FOOTWEAR & ACCESSORIES on February 2 & 3, 2026.

Source: Clove