Since the launch of the partnership between CAST and Colect, several CAST exhibitors have joined the Colect platform. One of them is Fros International, known for its strong brand portfolio, including KAPPA, Clarks, Havaianas, Lacoste, Reebok, REEF, TEVA, and Warmbat.
In February, Fros launched its mobile Sales App, enabling the sales team to support retailers with a more efficient pre-order process. At the beginning of March, the company also introduced its new B2B webshop, giving retail partners a convenient multi-brand self-service portal.
Through the platform, retailers can access order history, track & trace links, stock availability, and up-to-date product and brand content in one place. The launch marks another step in Fros International’s digital sales journey and highlights how brands are using platforms like Colect to streamline collaboration with their retail partners.
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