With this opening, the brand takes an important step in its international expansion. The new store offers a carefully curated collection of sustainable footwear and clothing. Alohas is known for its on-demand production model, in which items are only produced after they are ordered, to prevent overproduction and promote sustainability. The store’s interior reflects the brand’s minimalist and refined aesthetic. During the opening, the store was festively inaugurated with a DJ set and drinks.

With the opening of this store in Amsterdam, Alohas joins its existing physical locations in cities like Barcelona, Paris, Milan, and New York. The brand, founded in 2015 in Barcelona, continues to focus on offering fashionable and sustainable products for the conscious consumer.