Hooijer Group and Piedi Nudi join forces.

Piedi Nudi Puts Service and Reliability at the Center

For nearly 15 years, Piedi Nudi has stood for stylish women’s shoes that combine comfort and quality. The brand continues to evolve, but one principle remains central: a strong, long-term relationship with retailers.“Our retailers play a crucial role at Piedi Nudi,” says owner Frank Sieben. “To keep providing them with the best support, a reliable and professional partner is indispensable. Choosing Hooijer Footwear Group was deliberate: their service-oriented structure, logistical expertise, and strong marketing organization perfectly align with Piedi Nudi’s values. This allows me and the design team to fully focus on creating beautiful and distinctive collections.”

Hooijer as a Partner

In this collaboration, Hooijer Footwear Group acts as an extension of Piedi Nudi. The brand remains in charge of identity, design, and retailer relationships, while Hooijer provides the professional structure needed to offer retailers an enhanced brand experience and service. “We’re proud that Piedi Nudi has chosen us,” says Bart Hooijer of Hooijer Footwear Group. “The brand is known for its stylish designs, high-quality materials, and focus on comfort. With our organization, we support Piedi Nudi so the brand can operate even more strongly and consistently with retailers.”

New Piedi Nudi Showroom from FW26

Delivery and invoicing for the SS2026 collection will remain fully with Brandmarc Sieben BV. Subsequent seasons will be facilitated by Hooijer Footwear Group.Meanwhile, Frank is working with Hooijer on a strong, renewed collection for FW2026. From February, this collection will be showcased in the new Piedi Nudi Showroom at the ‘Hooijerplein’ in CAST, Nieuwegein, with Frank remaining the main point of contact.

About Piedi Nudi

Piedi Nudi is a Dutch women’s footwear brand that combines fashion and comfort in contemporary collections. It targets women who value style but never want to compromise on comfort. Removable insoles allow customers to use their own support insoles. The brand is known for high-quality materials, refined details, and perfect fit in multiple width sizes.

About Hooijer Footwear Group

Hooijer Footwear Group is an established name in the footwear industry, supporting brands and retailers in the Benelux and DACH regions with sales, marketing, logistics, finance, and distribution. Brands under Hooijer include Lazamani, KEEN, HEYDUDE, Hunter, Sockwell, Jan Jansen Amsterdam, Tofvel, Toni Pons, and Crocs.

Source: Hooijer Footwear Group