A preview of the SS27 trends
14 July 2026One of the key trends for the Spring/Summer 2027 season is the power of simplicity. This trend reflects the growing demand for calm, quality and timeless design. Fewer details, stronger silhouettes and a carefully considered colour palette form the foundation of collections that are both contemporary and commercially relevant.
Reduced to the Essence of Shape
This trend is all about reducing form to its purest expression. Clean silhouettes are combined with rounded volumes and sculptural lines. Materials play a crucial role, with sturdy basics, leather and scuba jersey complemented by innovative materials such as paper, plastics, glass, ceramics, plywood and metal, creating a bold and sophisticated aesthetic.
Elemental Colours
The colour palette is clean, confident and impactful. Neutral shades such as black, white, camel and grey/aluminium create the foundation, while primary and secondary accent colours add vibrancy. The result is a balanced collection that feels calm and refined, yet still delivers strong visual impact on the shop floor.
Geometry as the Starting Point
Geometry is at the heart of this trend. Designs range from soft, flowing curves to sharply folded constructions. Rounded volumes, three-dimensional forms and subtle waistlines create tension and movement within the silhouette. Every design returns to the essentials: no unnecessary details, just strong, recognisable forms.
Discover the full trend presentation at CAST
The trend presentations at CAST are based on the trend forecasts and cultural insights presented by Christine Boland, one of the leading international trend forecasters.
Would you like to stay ahead of future trends? Christine Boland hosts six to eight public webinars each year, covering cultural shifts, retail and consumer trends, as well as in-depth fashion, design and colour forecasts for both the Spring/Summer and Autumn/Winter seasons.
Translate the trend into your Store
Identifying trends is one thing; successfully translating them into a commercially compelling retail presentation is another. The SS27 trend presentation has been developed by Stijl-Lab, specialists in visual merchandising and retail concepts.
Would you like to translate these international trends into your own store, collection presentation or window display, but lack the time or inspiration? Stijl-Lab is happy to help. Their team works closely with retailers and brands to transform international trend developments into inspiring and commercially effective retail and exhibition experiences.
More information: https://www.stijl-lab.nl/
