Hooijer Footwear Group welcomes GEOX to its portfolio from SS’27

Hooijer Footwear Group is proud to announce that, from the Spring/Summer 2027 sales season, it will represent Geox in the Netherlands and Germany. With this addition, Hooijer Footwear Group strengthens its brand portfolio with an internationally renowned footwear brand that is known worldwide for innovation, Italian design and exceptional comfort.

Over the years, GEOX has developed into a leading brand within the lifestyle and casual segment. The brand stands out globally thanks to the unique technology in its sole, which combines breathability with protection and comfort. This innovative approach has formed the basis of GEOX’s success for many years and makes the brand recognisable to a broad international audience.

Through this partnership, Hooijer Footwear Group aims to firmly reposition GEOX within the market and build on the brand’s visibility and growth. Thanks to a strong combination of sales, marketing, retail support and brand experience, Hooijer sees ample opportunities to further expand GEOX within the Netherlands and Germany.

“We are incredibly proud that GEOX is becoming part of our portfolio,” said Bart Hooijer, CCO of Hooijer Footwear Group. “GEOX is a brand with a rich history, a strong international reputation and a unique product story. It is precisely the combination of innovation, design and comfort that makes the brand particularly relevant to today’s consumer. We look forward to working with our retail partners to further build the future of GEOX in our markets.”

Retail partners can count on an experienced sales team, strong marketing support and inspiring showroom displays. To showcase the brand to its full potential, Hooijer Footwear Group is also opening a new GEOX showroom at CAST for the Dutch market. In Germany too, GEOX’s presence is being further expanded with several showroom locations, ensuring the brand is more strongly represented locally and even closer to its retail partners.

Further information on the collections, showroom locations and sales events will follow in the run-up to the SS’27 sales season.

About Hooijer Footwear Group

Hooijer Footwear Group is a Dutch family-run business specialising in the distribution, marketing and development of international fashion brands across Europe. Based in Oldenzaal, the company works with over 70 employees to drive the growth of various brands within the lifestyle, comfort, outdoor and fashion segments. Hooijer Footwear Group works closely with retailers in the Benelux, Germany and other European markets, with a strong focus on service, long-term partnerships and brand development.

Come and visit the new showroom @ CAST in showroom 093 this coming season