Martijn Smits Agenturen Takes Over Representation of Oh! My Sandals
20 August 2026Starting with the Spring/Summer 2027 sales season, Martijn Smits Agenturen will take over the representation of Spanish footwear brand Oh! My Sandals from Sieben Agenturen. The handover is taking place in close consultation with Frank Sieben.
Effective immediately, the SS27 collection is being presented in the showroom of Brands Unlimited, showroom 322 at CAST Nieuwegein, alongside SUN68, Kaotiko, Corina, Replay Kids and Bikkembergs.
Oh! My Sandals is a Spanish brand specialising in fashionable and comfortable women’s sandals and flip-flops. The collection is fully produced in the brand’s own factory in Spain. This allows the brand not only to closely monitor quality and delivery times, but also to respond quickly to demand and offer short lead-time replenishment during the season.
With retail prices ranging from €49.95 to €79.95 and margins of approximately 2.7 to 3.3, Oh! My Sandals offers a commercially attractive concept.
“The combination of a strong price-quality ratio, attractive margins, in-house production and the ability to replenish quickly makes Oh! My Sandals a particularly interesting addition to our portfolio,” says Martijn Smits. “We look forward to further developing the brand in the Netherlands from SS27 onwards and would like to thank Frank Sieben for the pleasant and careful handover.”
Retailers are welcome from now on at showroom 322 at CAST Nieuwegein to discover the new SS27 collection.
