PREVIEW REFINED Brandpage | DIXIE

PREVIEW BRANDPAGE | DIXIE

Are you curious about the participants of PREVIEW WOMEN? Here you can find more information about the brands taking part in the event, featured on the special brand pages!

The Company
Dixie is known and loved worldwide for its selection of refined, retro-inspired clothing, designed for an authentic woman who is unconventional and has a feminine style with attention to detail. Quality is guaranteed through fully Italian production, and speed through the fast-fashion model: thus Dixie, founded in the late 1980s by Massimo Frosini and Gianni Guastella, is now internationally recognised, especially after its acquisition in 2014 by the Imperial Group and the opening of new, inspiring opportunities. The selection of branded products continues to grow: in Dixie boutiques, it is possible to purchase not only clothing but also ever-new and unique jewellery and accessories.

Head Office
Dixie’s head office is located next to one of the most important hubs of Italian fast fashion: the Macrolotto in Prato. The strategic location makes it possible to optimise and significantly reduce standard production times, with a cycle of only 10 days from the design of the prototype to the actual release of the finished product on the market. The sober and welcoming environment is a space made of glass, wood and white PVC, developed over two floors, serving as both the administrative headquarters and the creative core of Dixie’s collections. The department related to digital development and communication strategy is based in Funo di Argelato, near Bologna, within the web department of the Imperial Group.

Centergross
Centergross is a major centre for the wholesale of Made in Italy fashion. In an open space of over 1000 square metres, designed in the typical style of Dixie, new products and trends are presented weekly in preview, which later find their way into retail, franchising and wholesale networks.

Curious about the brand DIXIE?
Discover the latest collection from Dixie during PREVIEW WOMEN – 29.06.26

Click the button below to visit the brand page for more information, including contact details, lookbooks, and media.