PREVIEW BRANDPAGE | LA RŌUGE
Are you curious about the participants of PREVIEW WOMEN? Here you can find more information about the brands taking part in the event, featured on the special brand pages!
ABOUT LA RŌUGE
Integrity forms the cornerstone of the brand. Great value is placed on every aspect of the supply chain, with special attention to social sustainability. This means building close collaborations with suppliers, customers, and end-users, while collectively striving for mutual success. Moreover, the brand aims to give its clothing meaning. Choosing LA RŌUGE ensures not only integrity and exceptional craftsmanship, but also a committed dedication to social responsibility and reliable, safe collaboration.
Created by Malene – designed for everyone who dares to be themselves
LA RŌUGE was founded in 2020 by Malene Bundgaard Lassen – a creative spirit with extensive experience and a big heart, passionate about the right to be oneself. Not a polished version. Not an adapted edition. But whole. Honest. Without excuses.
With LA RŌUGE, Malene wanted to create a brand where authenticity weighs more than ideals – and where clothing supports rather than dictates. The brand is for everyone who has the courage to be themselves, regardless of age, background, or life stage.
Designing with comfort and character
LA RŌUGE clothing is meant to feel like an extension of the wearer. Not something one must live up to, but something that lives with the wearer. Designs are made with comfort, thoughtful fits, and natural materials, so everyone feels at ease in LA RŌUGE creations.
A universe built on self-love
The brand rests on a vision: to remind people that they are already enough – exactly as they are! That is why Guide to Self-Love was created, as a loving reminder that one does not need to become someone else to take their place in the world.
LA RŌUGE believes in beauty that starts with self-respect and radiates through everything one does.
Mais Qui: Be Unapologetically Yourself
This is not just a slogan – it is the brand’s promise. LA RŌUGE designs for the wearer as they are, and for the life they actually live. With comfort, character, and love.
So take your place. Fill it completely. With style!
Curious about the brand LA RŌUGE?
Discover the latest collection from LA RŌUGE during PREVIEW WOMEN – 12.01.26
Click the button below to visit the brand page for more information, including contact details, lookbooks, and media.
