Soeterboek Shoes Celebrates 100-Year Anniversary and Receives Royal Warrant
6 October 2025A century of craftsmanship, family passion, and loyal customers: Soeterboek Shoes celebrates its 100th anniversary with a special tribute. The Barneveld-based shoe store has been awarded the Royal Warrant, a prestigious recognition for companies with a long-standing and reliable track record. The festive milestone is being celebrated in style, with special promotions and treats for customers.
ROYAL RECOGNITION
Soeterboek Shoes in Barneveld celebrates 100 years and, on the occasion of this special anniversary, has been awarded the Royal Warrant. The award was presented during a festive celebration. Entrepreneur Anna-Marie Gelderblom, the fourth generation in the family business, calls the recognition “an enormous honor.” She emphasizes her pride in the previous generations:
"They built this with passion and perseverance. That I get to follow in their footsteps is fantastic."
LOOKING TO THE FUTURE
Anna-Marie is not only reflecting on the past but also looking ahead:
"Retail is unpredictable; looking ten years ahead is difficult. Fortunately, we have a close-knit team with plenty of experience and the passion needed for success. I also want to thank our loyal customers. Moreover, we have a beautiful town center in Barneveld, supported by fantastic entrepreneurs. Our future looks bright."
CELEBRATION FOR CUSTOMERS
The anniversary is being celebrated in style. Soeterboek Shoes is hosting competitions and giveaways, and this weekend, customers will be treated to cake with every purchase.
