Brick-and-mortar stores benefit from location-based advertising.
10 October 2025More and more fashion retailers are discovering the power of location-based advertising. New research shows that Location-Based Advertising (LBA) helps physical stores attract more visitors and strengthen their brand experience. By strategically leveraging time, place, and behavior, brands are able to reach consumers at exactly the right moment, resulting in visible impact on the shop floor.
Experience and Location Are Becoming Increasingly Important
In the fashion retail industry, experience is playing a bigger role than ever. This experience needs to align not only with the brand but also with the store’s location. According to the new whitepaper “Put Your Store on the Radar” by advertising specialist mJourney, location-based advertising (LBA) can give physical stores a significant boost.
More Store Visits Through Smart Advertising
Research conducted with companies such as Makro, Gamma, and shopping center Alexandrium shows that LBA leads to more store visits, higher conversion rates, and measurable brand impact. While consumers increasingly shop online with a specific purpose, spontaneous store visits are often decided on the go — during a lunch break, on campus, or at the train station. These are precisely the moments when retailers have the opportunity to connect with potential customers.
How LBA Works
LBA combines location, behavior, and context with a marketing message. Instead of showing generic ads, stores can display mobile pop-ups to people within a one-kilometer radius, tailored to factors such as time of day, season, or weather conditions. According to mJourney, this results in 10 to 30 percent more store visits and a higher Store Visit Rate.
Case Study: Alexandrium
Shopping center Alexandrium in Rotterdam launched a data-driven location campaign to attract more visitors
Bron:Fashionunited
