PREVIEW REFINED Brandpage | G-maxx

PREVIEW BRANDPAGE | G-MAXX

Are you curious about the participants of PREVIEW WOMEN? Here you can find more information about the brands taking part in the event, featured on the special brand pages!

About G-maxx
With six collections per year, G-maxx provides unique G-maxx items every season, available at around 250 points of sale as well as through its webshop.

The in-house design team surprises each season with a richly filled collection consisting of unique in-house prints, innovative seasonal colors, feminine silhouettes with high wearing comfort, and chic details. With a diverse collection, G-maxx encourages customers to create their own style, because every woman is unique!

Mission
Since its founding in 2015, G-maxx has focused on the fashionable woman, with an eye for style and elegance. G-maxx believes it is important that women feel confident and comfortable in their outfits, because when she wears the right clothing, she stays true to herself and naturally radiates this confidence. G-maxx aims to make the modern woman shine in her own unique style. Therefore, the brand strives each season to design a richly filled collection with renewed items, translated from the latest trends with a unique twist. Inspiration is drawn from pure nature, because nothing is more honest and authentic. The collections always include calm earthy tones that form the base of every outfit. This natural foundation is complemented by deep and luxurious colors that match the time and season of the year.

With G-maxx, you can effortlessly achieve a casual chic look with a focus on high wearing comfort. Elegant, feminine, and with a touch of romance—this defines the style of G-maxx.

Yoga Fabric
Chic comfort style is a combination that is not often found together. That is why G-maxx has developed a fabric that looks just as elegant as it feels comfortable to wear. Inspired by the high level of comfort expected in the purest form of movement: yoga. In addition to high comfort, yoga fabric offers many benefits.

Yoga fabric is easy to maintain because it is wrinkle-free; it does not need to be ironed. It is also resistant to pilling and stays beautiful for a long time, making the items durable in use. Due to its high percentage of elastane combined with polyamide, yoga fabric offers a lot of freedom of movement. The soft, flexible material drapes beautifully along the body. As a result, yoga fabric can easily be used in multiple styles and fits. Several items in the Capsule Collection are made from yoga fabric, recognizable by the Yoga stamp.


Curious about the brand G-maxx?
Discover the latest collection from G-maxx during PREVIEW WOMEN – 29.06.26

Click the button below to visit the brand page for more information, including contact details, lookbooks, and media.