
PREVIEW KIDS Brandpage | A Little Lovely Company
12 June 2026A Little Lovely Company is an international brand with a network of both small and large retailers and distributors across 50 countries. With the aim of making everyday life a little more lovely, A Little Lovely Company creates unique, high-quality products for children aged 0 to 8 years.
PREVIEW KIDS BRANDPAGE | A LITTLE LOVELY COMPANY
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The Beginning of A Little Lovely Company
It all started in mid-2013 when two mothers, sharing the same passion and vision, decided to create products that add just a little extra loveliness to everyday life. What began at the kitchen table has since grown into the brand A Little Lovely Company.
The First ALLC Products
At the end of 2013 and the beginning of 2014, the first products were launched. One of these first creations was the festive letter banner, designed to brighten children's rooms and special occasions with a personal and playful touch. The letter banner quickly became a great success and brought a unique charm to every space.
During 2015 and 2016, the collection was further expanded with various lifestyle products that soon became popular among mothers and children. One of the most beloved additions was the well-known lightbox, which, with interchangeable letters and symbols, offers a creative way to personalize quotes and decorations.
In addition, the adorable little light in the shape of a cloud was introduced; an absolute favourite that adds extra cheerfulness to any child's bedroom. With its soft glow and sweet face, the cloud light provides children with a safe and comforting feeling as they drift off to sleep.
The Design Process
At A Little Lovely Company, every product is designed in-house with care and passion, and the company takes pride in its unique Dutch designs. Before a new design is created, the latest trends and developments in the market are carefully reviewed. This forms the foundation of the lovely designs.
Inspired by these insights, the first sketches are created and further developed. Only when complete satisfaction with the result has been achieved does the company proceed with ordering the final products.
Today, the collection includes more than 25 different designs, with new additions being introduced every year.
A Little Lovely Company Today
At present, the largest collection is the extensive back-to-school range, consisting of perfectly coordinated school sets. Each set includes a large or small backpack, a water bottle, a lunch box and a pencil case, all featuring matching, cheerful designs.
In addition to the school collection, the product range has expanded significantly with new categories. The play collection includes educational puzzles and games that encourage both creativity and child development. For festive occasions, there is a collection of beautiful cake stands, making every birthday, baby shower, high tea or other special event even more memorable. The company also offers baby products that have been carefully designed to meet the needs of the youngest children, with a strong focus on comfort and safety.
At A Little Lovely Company, innovation is an ongoing process, with new categories continually being added to meet the wishes and needs of both parents and children.
Curious about the brand A Little Lovely Company?
Discover A Little Lovely Company’s latest collection during PREVIEW KIDS – 15.06.26
Click the button below to visit the brandpage for more information, including contact details, lookbooks, and media.


